Blog

Content is a King, Community is a Queen

In the face of intense competition for time and engagement, there is an evolution in how brands use the power of communities that come together around the services or products.

E-commerce: From “Going to the Store” to “Always in the Store”

E-commerce is at the stage of simultaneous integration and diversification. Media platforms, especially social media and video services, are trying to become sales platforms, and commercial sites are developing their own media business.

AmpliEye: why automation becomes a ticket to a new normal

If just a year or two ago any dashboard seemed like an innovative interactive "bun", today it is an indispensable part of the "package" of media services, without which survival in the new normal is impossible.

Coming marketing trends in 2022

The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.