The reality of the contemporary marketer is like a constant process of tracking consolidated data. The ability to manage this data, extract analytics from dozens of services and provide the client with all the information in a single dynamic format is becoming one of the key tasks of media agencies.

AmpliEye was launched as a flexible platform that, through Microsoft Power BI, collects statistics from all advertising accounts into one system and provides advertisers with secure remote access to real-time data in the form of a dashboard. The product is already three years old, and all this time it has been developing, adapting to changes in the algorithms of advertising networks, acquiring new implementations for certain clients and, in general, becoming more systematized. For example, realizing how important online brand safety is for advertisers, the tool pays special attention to quality control of placements. It uses machine learning to detect fraud activity, therefore tracking dashboard captures any anomalies at the campaign metrics by sending prompt alerts via email or messenger.

AmpliEye's capabilities have developed beyond just reporting automation. Thanks to the aggregation of data for a long period, which were previously scattered across separate files, our specialists received additional opportunities to analyze cumulative data for selected parameters and generate benchmarks for planning. With this historical data, we can offer advertisers better scheduling.

Now we are working to ensure that the client has access not only to the actual indicators of current campaigns, but also to analytics, which will proactively suggest the need to correct campaigns. This is the modern, technological, transparent and flexible approach to managing advertising campaigns that all advertisers dream of in a rapidly changing environment.